Online Competitive Intelligence
eMarketing Egypt provides online business decision makers with decision support and intelligence solutions
eMarketing Egypt provides online business decision makers with decision support and intelligence solutions … below is the OCI what & how in brief:
Web Analytics: for own website (Traffic Analytic, Engagement Analytics, Interaction Analytics, Freshness Analytics and others), the selection of metrics and interpretation will be always related to the industry/market dynamics
– Benchmarking: reviewing own website analytics versus selected competitors websites analytics and online industry/sector norm
– E-Market Analysis: in-depth analysis for sector related on-line trends, industry peers and leading organization online practices.
– Online Consumer Behavior: insights into online usage trends, online shopping trends, purchasing behavior etc.
– Online Media Industry: reviewing online media trends including online channels, advertising spending, advertising industries etc.