Google Introduces the Biggest Algorithm Change in 3 Years, What Does It Mean for SEO?
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s date and time called “Hummingbird” and below, what we know about it so far.
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
The Hummingbird update focuses more on Google’s Knowledge Graph – an encyclopaedia of about 570m concepts and relationships that allows Google to anticipate facts and figures you might want to know about your search term.
Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.
Does this mean SEO is dead?
According to Search Engine Land, No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.
Does this mean I’m going to lose traffic from Google?
According to Search Engine Land, If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.
By and large, there’s been no major outcry among publishers that they’ve lost rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.
But I did lose traffic!
According to Search Engine Land, Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.