Facebook In Egypt … E-Marketing Insights, 2013 Edition
With 16 million users, Egypt’s Facebook community evolved to be the 17th largest worldwide, in addition to being the largest in the Arab region. The growth of Facebook users in Egypt (nearly 41% year on year), affirms the extreme importance of it as a must-to-use channel for any marketing effort.
A first step in any Facebook marketing activity is to understand the sophisticated environment of its users. In this context, this series of reports, for the fourth year consistently, puts the facts and figures of Facebook community at the fingertips of marketers.
The report starts from facts and figures and adds analysis to it to provide insights for e-marketing activities. It revolves on three main components as shown by the below figure.
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