Facebook In Egypt … E-Marketing Insights, 2010 Edition
With almost 3.8 Million Egyptian Users representing about 5% of Egypt’s Population, Facebook becomes a fact of life day after day and a must to deploy channel for all marketers. Utilizing this channel as a marketing tool requires understanding the crowded environment of users who are
- Fans Of Unlimited Pages
- Members of Unlimited Groups.
- In Different Life Stages
- Exposed to over dose of advertisement in every single minute.
To reach your desired people among such a crowded clutter; you don’t need to know onlytheir demographics, but what you need is to know how to speak to them according to
- What they like and love in life;
- What movies they watch,
- What books they read,
- Where they work,
- What they search for,
- Who are their icons and roles of models,
eMarketing Egypt has defined all sets of variables and based on them has made classification of Egyptian Facebook users and defined key segments as a niche markets that can be reached in intelligent, targeted, quick and effective way that will have a high advertising relevance and engagement.
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