Online Competitive Intelligence

eMarketing Egypt will provide online business decision makers with decision support and intelligence solutions that will include mainly:

 
- Web Analytics:  for own website (Traffic Analytic, Engagement Analytics, Interaction Analytics, Freshness Analytics … and others), the selection of metrics and interpretation will be always related to the industry/market dynamics
- Benchmarking: reviewing selected own website  analytics versus competitors’ websites performance and online industry/sector norm
- E-Market Analysis:  in-depth analysis for sector related on-line consumer behavior, industry peers and leading organization online practices.
- Online Consumer Behavior: insights into online shopping trends, purchasing behavior, product pricing and market share.
- Online Media Industry: reviewing online media trends including online channels, advertising spending, advertising industries…etc.

eMarketing Egypt will rely on both primary (through own portals and panels or commissioned/outsourced research) and secondary (all related publications and data) secondary. The core advantage here will be the analysis and insights applied by the company relying on blending both e-marketing and competitive intelligence practical experiences.