ReportsWill 2012 Become the Year of Mobile SEO?
The mobile Web has been gaining HUGE momentum in the past few years. Different statistics pertaining to the mobile Internet paint a vivid picture of the latter growing bigger each day:
76 percent of the world population (5.3 billion people) use mobile devices, of which over 1 billion are smartphones.
The average iPhone user only spends 45% of his on-device time making voice calls
Facebook pages drive 80% of newsletter sign-up’s through mobiles
The number of mobile searches has grown 400% in the last year
For many products, 1 in 7 searches comes from a mobile device
1/3 of flowers sold on Mother’s Day were through mobiles
The mobile Web is expected to grow bigger than the desktop Internet by the end of 2014, etc.
This makes one wonder, “Oh my, isn’t it time I optimize my site for mobile users?” But thing is, while some Internet marketers are very excited about the Web going mobile and all that, a big portion of SEO’s are still rather skeptical about mobile taking over the “normal” search, which is well-illustrated by the fact that only 21% of online businesses have already optimized their sites for mobile users.
I’m not trying to say that “hey, there is no need to optimize your site for mobile”. Actually, that will definitely NOT hurt. However, a little bit of critical approach towards the mobile Internet won’t hurt either. So, let’s take a closer look at what the mobile World Wide Web is like.
People use different gadgets for different purposes
According to Google, people do different things on mobile devices than they do on their desktops. Although it is quite self-evident, what does it mean for SEO’s? Can you expect to find your target audiences among the mobile crowd? Are the majority of your users going mobile in the nearest future? Let us see what mobile users mostly use their devices for:
-1 out of 3 mobile searches is somehow related to local search
This means, if you have a local business, it’s time to give the mobile version of your site some serious thought. Also, get listed on Google Places (here are some tips on how to do it) and get your site indexed by corresponding vertical search engines, such as OpenTable.com or similar.
-36% of mobile Web surfers use their mobile devices to check out the news
So, if you are a news website (say, a blog that covers celebrity news), you stand a good chance with mobile users.
-49% of mobile users use their phones for social networking
This information would probably be of interest to those who invest heavily in social media marketing and expect users to “land” on their sites via particular social networking sites (for example, Facebook).
-79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
Thus, if such users cannot find your site using the mobile search engine, or your site provides a poor mobile user experience, you are running the risk of losing quite a big portion of your potential customers
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