What if the Facebook (Un)Privacy Revolution Is a Good Thing?
“How could Mark Zuckerberg run such an important company like Facebook and be such a screw up?” That’s effectively the question I’ve gotten almost non-stop for the past few weeks. “Is this going to blow up the company?” “Are Zuckerberg’s apologies genuine?” And on and on.
The questions are rooted in this: Facebook revised its privacy settings a few weeks ago and made them mind-numbingly complicated. With so much personal information on their pages, users freaked out. They worried that the default settings were wrong, but that changing them risked making things worse.
Zuckerberg was forced to apologize; and earlier this week, in an effort to calm the furor, Zuckerberg said he was changing Facebook to make its privacy settings easier to use. That perennial question is starting to make the rounds again — Is Zuckerberg, at 26, too young to run such a big company?
The truth is that the events of the past few weeks have been no accident. I’ve interviewed Zuckerberg and/or members of his team more than a dozen times in the last three years, and I believe they all completely understood the company’s new privacy settings would be controversial. Indeed, I think they intended them to be controversial. Look back at the history of Facebook’s privacy firestorms — they happen roughly every 18 months — and you’ll see they all fit the same pattern. In order for Facebook to succeed, it needs to keep challenging existing conventions about online privacy. This isn’t a secret. Zuckerberg has said it many times. What he hasn’t said – but which he and anyone else with a brain knows – is that there is no way to do that without making some users angry.
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