SEO Tools That Rule!

Search Engine Optimization or SEO, the process of improving your site in order to get more traffic via search engines like Google and Bing, is still an important part of doing small business online these days. In fact, efforts to create sites and content that will be properly optimized for search engines and thus draw a wide audience have been undiminished by the so-called social media revolution with its emphasis on use of social sites like Facebook, Twitter and others to market content and drive traffic. Happily, a wide variety of tools exist to help even the novice to navigate the deep and sometimes stormy waters of SEO. Here are tools that can help you out in your efforts to develop a site that draws visitors and hopefully the customers you need for your small business online.

Resources

Search engine optimization tools. Aaron Wall’s toolkit is the gold standard. It has tools for do-it-yourselfers and SEO professionals alike. We call so many our favorites, it’s hard to know where to begin pointing them out. Try the “Keyword Suggestion Tool” — start with one keyword and it will help by suggesting others. The SEO Toolbar for Firefox is also outstanding — it gives you immediate access to details about any site you visit (including your own site or blog!). Quite a number of valuable tools are free. The “Premium” tools require a paid membership which also gives you access to training materials and the exclusive SEOBook Community where Aaron answers questions. SEOBook.com

SEO dashboard. With Raven Tools you get an impressive online dashboard to help you manage your Web sites, blogs and social media presence. Raven is set up as an online software service. You log in to perform SEO research, monitor your progress and get access to reports. You can even manage Twitter, Facebook and WordPress blogs all in one place from inside the Raven control panel, saving time. Our favorite features: it helps you track and analyze traffic from social sites such as Twitter and Facebook. We also like the Design Analyzer and Quality Analyzer tools that instantly analyze key elements of a website, including the impact of your design on SEO. Raven Tools

SEOmoz tools. SEOmoz also provides a variety of tools to improve your SEO. Our favorites include Open Site Explorer, which lets you check a domain to see up to 10,000 links to it — you can see where you’re getting visibility and compare with competitors. It also offers something called “mozRank” which shows how popular (in terms of links) a webpage is. (MozRank is also included in Raven Tools subscriptions.) Some tools are paid and some are free. SeoMoz

For Webmasters

Webmaster tools for running a website better. Liam Delahunty recently launched his webmaster tools. It includes time-savers, shortcuts and idea-generators for those managing blogs and websites. Our favorites: a bookmarklet that you add to your browser bar that allows you to do a one-click search of any blog you’re on to see if they accept guest posts. Need a good headline for an article? The Topical Brainstorming app generates ideas for blog post titles in seconds, just by plugging in a keyword. If you’re looking for simplicity and productivity tools to save time, you’ll find 50 tools here. Topical Brainstorming is currently free. Others require a subscription.

For more information.

SEO

Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

SEM

Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising

Viral Marketing

Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.

SMO

Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.

Banner Ads

E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).

Email Marketing

E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Online B2B Marketing

Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.

Online Competitive Intelligence

eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More

Of the following list, select the top challenging issue for your e-marketing operations