ReportsOnline Giants to Put on Their Own Upfront Presentations
Major online companies, including Google, Yahoo, AOL and Hulu, are planning advertising sales events in April, dubbed Digital Content New Fronts, that will mirror broadcast networks' May upfronts.
NEW YORK - Ahead of broadcast TV networks' traditional upfront advertising presentations here in May that show off their fall season schedule, online media giants will in April hold a similar two-week event dubbed Digital Content New Fronts to also tout their content lineup and advertising opportunities, the Wall Street Journal reported.
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In a challenge to television, the lineup will include Google and its YouTube video site, Yahoo, AOL, online video venture Hulu and Microsoft, with each company taking a different day to present advertisers with marketing opportunities and future video programming, the paper said. Online media giants hope that the combined effort will persuade marketers to buy online ad packages early and help increase online spending's ad market share.
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