Online Competitive Intelligence

eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly:

- Web Analytics:  for own website (Traffic Analytic, Engagement Analytics, Interaction Analytics, Freshness Analytics and others), the selection of metrics and interpretation will be always related to the industry/market dynamics
- Benchmarking: reviewing own website  analytics versus selected competitors websites analytics and online industry/sector norm
- E-Market Analysis:  in-depth analysis for sector related on-line trends, industry peers and leading organization online practices.
- Online Consumer Behavior: insights into online usage trends, online shopping trends, purchasing behavior etc.
- Online Media Industry: reviewing online media trends including online channels, advertising spending, advertising industries etc.

eMarketing Egypt relies on both primary (through own portals and panels or commissioned/outsourced research) and secondary (all available related publications and data). The core advantage here is the analysis and insights applied by the company relying on blending both e-marketing and competitive intelligence practical experiences.

  • Nielsen
  • United Nations
  • JoVi Tronix
  • IC Group
  • Ceramica Prima
  • Lady Egypt Tours
  • Ebad El-Rahman
  • Steigenberger Nile Palace
  • Riyadh Valley Co.

SEO

Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

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SEM

Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising

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Viral Marketing

Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.

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SMO

Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.

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Banner Ads

E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).

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Email Marketing

E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

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Online B2B Marketing

Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.

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Online Competitive Intelligence

eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More

Of the following list, select the top challenging issue for your e-marketing operations
  • Measuring ROI of online marketing
  • Integrating cross online channels efforts
  • Integrating the online & offline marketing efforts
  • Adopting the appropriate online marketing channel
  • Other: Specify

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