New Yahoo CEO Scott Thompson says firm needs to 'do better'


Yahoo Chief Executive Scott Thompson said reviving the company's flagging display advertising business was his "highest priority," even as he crafts a broader plan to bring the struggling Internet company back to fighting form.

"There's no question that we need to do better," said Thompson on his first quarterly earnings since taking the reins earlier this month, as Yahoo reported another decline in sales and profit on Tuesday.

Analysts prodded Thompson for clues about his plans for Yahoo, which fired former CEO Carol Bartz in September and last week saw co-founder Jerry Yang resign unexpectedly, but all they received were boilerplate comments about how the company needs to "do better" and "get innovative products that matter into the market."

The lack of details didn't damage Wall Street's assessment of Thompson's debut, with many analysts appearing willing to give the former PayPal President some breathing room to settle in and figure out a strategy. "He seemed to be speaking with a greater sense of urgency to act than his predecessors have," said Stifel Nicolaus analyst Jordan Rohan.

Thompson, along with Chief Financial Officer Tim Morse, gave few hints about the progress of Yahoo's strategic review as well, dashing hopes that his arrival might hasten a transaction. The struggling Internet company projected that its net revenue in the first quarter would range between $1.025 billion and $1.105 billion.

The company earned $296 million in net income in the three months ended December 31, or 24 cents a share, compared with $312 million, or 24 cents a share, in the year-ago period.

For more information

  • Nielsen
  • United Nations
  • JoVi Tronix
  • IC Group
  • Ceramica Prima
  • Lady Egypt Tours
  • Ebad El-Rahman
  • Steigenberger Nile Palace
  • Riyadh Valley Co.

SEO

Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

More

SEM

Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising

More

Viral Marketing

Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.

More

SMO

Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.

More

Banner Ads

E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).

More

Email Marketing

E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

More

Online B2B Marketing

Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.

More

Online Competitive Intelligence

eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More

Of the following list, select the top challenging issue for your e-marketing operations
  • Measuring ROI of online marketing
  • Integrating cross online channels efforts
  • Integrating the online & offline marketing efforts
  • Adopting the appropriate online marketing channel
  • Other: Specify

Home About us | Why eMarketing | Training | Our Customers | Press Release | News | Careers | Contact us | Site Map | Online Competitive Intelligence | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Viral Marketing | Social Media Optimization (SMO) | Banner Ads | Email Marketing | B2B Online Marketing | Other Links

 Copyright 2012 © eMarketing Egypt