ReportsGoogle Suggestions, Google Instant and Google Local Search: SEO 2.0
Keeping Up with SEO as Google Evolves
So with the combination of Google suggestions (autocomplete), Google Instant search and Local Search, this could really help your company or wreck it. It has been quite exciting for many in the industry (as many Google algorithm updates have been), but for those that began seeing “scam” following their company, that is a different story. Here are some pointers to keep your head intact.
Starting with Google Suggestions
Well, while at SMX, I’ve heard a few interesting things about Google suggestions, one being from Avi Wilensky. Here is the briefing of an experiment he did.
1. Chose a set of key phrases that no one would ever type
- Avi Wilensky tycoon
- Avi Wilensky rockstar
2. Crowdsourced his friends from different regions to repeat those specific search queries.
3. After a few weeks of this, things looked promising. When anyone began searching his name, Google began suggesting “tycoon” and “rockstar” following his name.
One of the main factors of Google’s algorithm factors being “popularity of search terms”. Google also states that these “predicted queries shown have been typed previously by Google users.” If you don’t have enough friends to make your company a rockstar, have you considered Mechanical Turk to do your bidding?
If you noticed that your company’s brand shows up followed by the word “scam”, that is because people are probably typing that in. This is an absolutely legitimate search. If a company has nothing to hide, then the results of this search shouldn’t be alarming to them. Sometimes, they may even be positive from sites like BBB. However, if the top results are negative, perhaps its time to consider some online reputation management.
In addition to search frequency, Erez Barak also reminds us to consider a few additional factors included Google’s search suggestions:
1. Location – What city are they searching from? Are they on their mobile phone?
2. Popularity – How popular has the topic been? Who is talking about it?
3. Personalized searches – Are you logged in? What are your preferences and what is your social circle talking about?
4. Recent and trending – Something hot on Google trends? Are they hot trends on twitter or frequently discussed on Facebook? Have you checked the Google news?
5. Rated content – Could your content be looked at as adult or non-adult appropriate?
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