Google Seen Posting Profit, Revenue Gains In 3Q
Google Inc. (GOOG) is expected to post gains in profit and revenue when it reports third-quarter results after the market's close next Thursday, as the company is expected to benefit from a preference for online search advertising during the downturn, and from a concerted effort to cut costs.
Analysts polled by Thomson Reuters estimate Google will report earnings excluding special items of $5.37 a share for the period ended in September, and $4.2 billion in net revenue.
That compares with earnings excluding items of $4.92 a share, and $4 billion in net revenue in the same period last year.
Google's mainstay of online search advertising has suffered recently alongside the broader advertising market - though it also is generally proven more resilient. Meanwhile, the company has continued to garner a much larger audience for its search service than its peers.
"We continue to believe that Q2 may have been the trough fundamentals quarter for Google on a reported trends basis, hence the positive outlook for Q3," Citigroup analyst Mark Mahaney wrote in a note to clients Tuesday.
According to recent data from comScore Inc., Google had a 69% share of the international search market in August. Yahoo Inc. (YHOO) had a 6.7% international market share, according to the data, while Microsoft Corp. (MSFT) captured 2.3%.
As the economy makes an anticipated recovery this year, Google's search advertising business is expected to benefit - though timing remains unclear.
Soleil Securities analyst Laura Martin told clients in a note published Wednesday that she recently lowered her estimate for Google's revenue in the third quarter by 2%, thanks to "an economy that is improving at a slower rate than we had previously projected."
SEO
Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.
SEM
Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising
Viral Marketing
Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.
SMO
Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.
Banner Ads
E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).
Email Marketing
E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Online B2B Marketing
Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.
Online Competitive Intelligence
eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More









