Google Seen Posting Profit, Revenue Gains In 3Q


Google Inc. (GOOG) is expected to post gains in profit and revenue when it reports third-quarter results after the market's close next Thursday, as the company is expected to benefit from a preference for online search advertising during the downturn, and from a concerted effort to cut costs.

Analysts polled by Thomson Reuters estimate Google will report earnings excluding special items of $5.37 a share for the period ended in September, and $4.2 billion in net revenue.

That compares with earnings excluding items of $4.92 a share, and $4 billion in net revenue in the same period last year.

Google's mainstay of online search advertising has suffered recently alongside the broader advertising market - though it also is generally proven more resilient. Meanwhile, the company has continued to garner a much larger audience for its search service than its peers.

"We continue to believe that Q2 may have been the trough fundamentals quarter for Google on a reported trends basis, hence the positive outlook for Q3," Citigroup analyst Mark Mahaney wrote in a note to clients Tuesday.

According to recent data from comScore Inc., Google had a 69% share of the international search market in August. Yahoo Inc. (YHOO) had a 6.7% international market share, according to the data, while Microsoft Corp. (MSFT) captured 2.3%.

As the economy makes an anticipated recovery this year, Google's search advertising business is expected to benefit - though timing remains unclear.

Soleil Securities analyst Laura Martin told clients in a note published Wednesday that she recently lowered her estimate for Google's revenue in the third quarter by 2%, thanks to "an economy that is improving at a slower rate than we had previously projected."

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