Facebook to Add Location This Month, Integrate Brands Later
NEW YORK (AdAge.com) -- Facebook will start allowing users to share their location in status updates, a move that extends the world's largest social network into the physical world, as soon as late May.
The feature will allow Facebook's users, who number nearly a half billion, to automatically share their location along with what they're doing. Marketers, which have taken a keen interest in both Facebook and geo-targeted marketing, will be integrated into the system sometime after.
Ad Age reported Thursday that McDonald's will allow users to share their location when they update their status at the chain's restaurants. People familiar with the project believed McDonald's would be among the first marketers to use the platform, and that McDonald's would be part of the consumer launch. The chain and digital agency Tribal DDB Chicago declined to discuss its plans.
But an executive familiar with Facebook's plans today said McDonald's will be one of many marketers in on the ground floor and will be integrated into the platform sometime after Facebook turns on the feature for consumers.
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