Creating Content To Fuel eMarketing Programs

One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. I recently wrote a blog post about why writing is a critical skill for B2B marketers, but being a great writer won’t help if you don’t know how to develop content that will catch and keep your prospect’s attention.

One of the things marketers learn when they choose to deploy a marketing automation system is that it takes a lot of content to fuel the engine. This means you need to shift how you think about content development in order to generate the right kind of fuel without overwhelming limited marketing resources.

First – disabuse yourself of these notions:

• Content is defined by big, heavy-production pieces such as white papers.

• Marketing content must focus on your company and products.

• Calls to action in marketing content must be sales offers.

Instead, consider the following:

• Prospects are busy, time is scarce – short content pieces can be used effectively.

• Choose to write about what prospects need to know, not what you want to say.

So, what do you write about if you don’t write about your company or products?

This is actually easier than you may think. There are three focuses for content that will serve you well:

For more information

SEO

Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

SEM

Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising

Viral Marketing

Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.

SMO

Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.

Banner Ads

E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).

Email Marketing

E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Online B2B Marketing

Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.

Online Competitive Intelligence

eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More

Of the following list, select the top challenging issue for your e-marketing operations