Creating Viral Video Content – A Research Study

Many companies want to reap the profits of viral video marketing. But very few companies do the research to understand exactly what consumers are looking for in videos online. As a result, companies often invest in videos without receiving much of a profit in return. With some basic understanding though, this situation can be remedied.

85% of internet users in the United States view videos online according to a study conducted by Forrester Research. The study also discovered that relatively little of that viewing or sharing is of promotional content. 75% of the video content shared online is of User-Generated Content (UGC). Most of the remaining content is related to traditional media, i.e. music videos and film trailers. Less than 40% of internet users share commercial content from television. Even fewer share videos made specifically for marketing on the internet – these are shared less often than any other video type, which works directly against marketers who are trying to create viral videos from scratch. 42% of marketers online are already making videos – but only 15% report any actual success.

What are some tips to marketers to create videos that are more likely to go viral?

Use humor to its fullest extent. Almost 50% of viral videos feature humor and 70% of internet users who share content with others say they do so because the videos they share are amusing.
Don’t make your video long. Internet audiences have notoriously short attention spans. It’s best to clock your video in under two minutes in duration – the average video in Forrester Research’s study was 1:42 minutes in length. Over a third of the videos were less than a minute.

For more information

SEO

Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

SEM

Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising

Viral Marketing

Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.

SMO

Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.

Banner Ads

E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).

Email Marketing

E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Online B2B Marketing

Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.

Online Competitive Intelligence

eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More

Of the following list, select the top challenging issue for your e-marketing operations