Common Sense: The Secret Ingredient of any SEO Campaign

It’s a section of the brain that seems to be disintegrating through generations, and even those with high IQ’s don’t always have it. It’s something that people thrived on back in the day before computers were a common feature within a household.

So what is it that I’m talking about which seems so rare in today’s society?

Here’s a clue; it’s a natural understanding that ensures a desired outcome.

Answer: ‘Common Sense’ of course!

Now those whose lives revolve around science, who live, breathe and long for new technological advancements, will be astounded that an SEO content writer would be as slanderous to something as precious and as extraordinary as a search engine.

Thing is, I’m not actually destroying technology, it just seems the Internet has become a place where people can be lazy and does not always provide a solution that would have been found if a little common sense had taken hold.

Picture this, you’re in London, you need to see your nearest tube station. You grab your phone and Google search ‘London maps’. You spend 5 minutes trying to find the little tube station symbol whilst walking around, bumping into people as your fingers slide across your screen in desperate need. In the mean time you could have done one of two things: asked someone, or picked up a free tube station map dotted on every street corner.

In this case, common sense didn’t prevail in two forms; one was the fact they could’ve asked someone and two, the search wasn’t refined enough. However this does highlight the problem of a search engine; it only brings up what’s been optimised for and this doesn’t always give you what you need.

Following on from this, here are some vital SEO tips on how common sense (not science) can get you the results you want in the search engines.

Common Sense Tip One: Keyword Selection

Regardless of your industry, the first common sense hurdle is choosing the right keywords that will help you appear at the top spot.

So, if you are a plumber and you primarily want work in the London area, what do you think the first keyword you would want to appear for is?

That’s right ‘Plumber London’. Well done, see you do have common sense in there somewhere!

Of course, there are people who want to appear for London, as well as surrounding areas. So how would this work?

Well, firstly you can have multiple areas optimised on your home page, but be careful, anymore than three and you risk diluting the optimisation of those areas. Secondly if you have lots of areas, one suggestion is to create area pages for these phrases and optimise each page individually.

Of course, being common sense crazy, if you want all major cities within the UK, the best option would be to choose a national campaign which will bring you nationwide business.

For more information.

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