With this in mind, Social Barrel presents to you an infographic from WebDAM Solutions discussing 20 captivating marketing statistics that will drive 2014.
According to this infographic, marketing teams are expected to spend $135 billion on new digital marketing collateral next year.
What could be included in these new digital marketing collaterals? You can be sure custom content will be in the mix as it says here chief marketing officers are of the opinion that custom content is the future of marketing.
Furthermore, Internet marketing will not be left out as it is estimated that internet ads will make up nearly a fourth (nearly 25 percent) of the entire ad marketing by 2015. Leading up to that year, it can be assumed that internet advertising will only increase.
What type of internet ads will we see? “Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time,” this says. This may mean that content will no longer be generic and will be modified by marketers based on what will be appealing to their target audience.
How about trends in the marketing mix?
The infographic lists seven trends and one of them is the inclusion of social sharing button in emails used in email marketing campaigns. We are seeing here that digital marketing is melding elements: email with social and more.
According to this, emails with social sharing buttons increase click through rates by 158 percent. If you and your organization is not taking advantage of this, include it in your to-do list.
Another trend listed here is that nearly 50 percent of companies have content marketing strategies. You may want to read the related articles below:
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B2C Research Shows Effects of Documented Content Marketing Strategy
How Content Marketing Can Increase Customer Acquisition, Retention And Value [Infographic]
How To Convince Your Boss To Invest In Content Marketing [INFOGRAPHIC]
How To Measure Content Marketing Success [Infographic]
For more information