Reports173 million U.S. Internet users watched 32.4 billion videos in January
According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you'll discover that viewers watched an average of 187 videos per viewer during the month.
Greg Jarboe: "YouTube and Video Optimizat...
Image by SESConferenceSeries via Flickr
If you drill down into the data, you also see that 135.4 million viewers watched 12.7 billion videos on YouTube, which is an average of 93.4 videos per viewer. It also represents an increase of 50 percent versus year ago.
Whether you look at online video in general or YouTube in particular, these are big numbers. How big? Well, this year's Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of "M-A-S-H" to become the most-watched program in U.S. television history, according to the Nielsen Company.
So, this is big.
But, as I reported over the weekend in my post about The Value of Social Media Report by Econsultancy, only 49% of companies are using YouTube in social media campaigns. By comparison, 85% of companies are using Facebook as part of their marketing strategy and 77% are using Twitter.
So, what gives?
Now, I'm not saying that you shouldn't use Facebook or Twitter. But you should also be using YouTube.
As The comScore 2009 U.S. Digital Year in Review noted a month ago, six out of seven U.S. Internet users now view online video content in a month, with YouTube continuing to experience rapid increase in viewership. By comparison, nearly four out of five Internet users visit a social networking site on a monthly basis and Facebook and Twitter propelling much of the growth in the category.
Do the math and six out of seven (86%) is bigger than nearly four out of five (80%). Yep, online video is that big.
For more information
SEO
Search engine optimization ( SEO ) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.
SEM
Search engine marketing ( SEM ) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising
Viral Marketing
Viral online marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives.
SMO
Social Media Optimization ( SMO ) is a set of methods for generating publicity through social media, online communities and community websites.
Banner Ads
E advertising is the most common form of online marketing. eMarketing Egypt will provide customers with both outsourced services (managing and dealing with online advertising agencies).
Email Marketing
E-mail Marketing Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Online B2B Marketing
Online B2B marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.
Online Competitive Intelligence
eMarketing Egypt provides online business decision makers with decision support and intelligence solutions that include mainly ... More